4 Customer Service Mistakes Companies Should Avoid Making

To ascertain how a firm is performing with regards to customer service, some customer service measurements are used regularly. What is important is location that the customer would typically develop a demand and buying decision making process of customer to ensure that your product or service has a presence at the time. Barriers within their decision making process will prevent the customer from moving forward in the sales cycle.


Desire Arousal: Understand your customer develops a demand for service or your product and ensure that you've got advertising efforts in place to excite the interest of your target audience. Evaluation of Choices: The customer will arrive at a small range of options. The risk of being too orientated is that it does not focus on the customer, their needs, motivations and decision making advancements. The customer is looking to determine which product or service is best suited to their needs. For this reason it is necessary for organisations to align their sales and marketing with their potential customers' decision making process.


Need Arousal: Understand your customer develops a need for the products or services and ensure that you've got promotion efforts set up to spark the interest of your market. Evaluation of Options: The customer will arrive at a small range of options. The risk of being too orientated towards the sales cycle is that it doesn't focus on the customer, their needs, motivations and decision making advancements. The customer is looking to decide which service or product is best suited to their needs. That is why it's important for organisations to align their sales and marketing with their prospective customers' decision making procedure.